Senior Advisory · Dubai, UAE
GenesisAxis LLC delivers board-level operations leadership, business transformation, and senior advisory — for organisations that need the real work done, not just the strategy deck.
About
GenesisAxis is led by Solomon Rajeev Merugu — a UAE Golden Visa holder who has personally set up international banking subsidiaries, navigated central bank regulatory approvals, led $174M in contracted revenue, managed cross-border M&A due diligence, and driven large-scale operational transformation across 12 countries.
When you engage GenesisAxis, you get Solomon — directly. No junior consultants. No templated frameworks. You get the judgement that only comes from having done the work at FAB, Lloyds Banking Group, Citicorp, and Tech Mahindra — at board level, in the markets that matter.
Registered and verified on the Dubai Government Smart Supplier Portal with access to government tenders across multiple sectors in the UAE.
What We Do
Every engagement is led personally by Solomon. The mandate changes — the rigour does not. We work with a small number of clients at any time, which means you receive full senior attention, not a managed hand-off.
Senior advisory for organisations restructuring operations, implementing digital and AI transformation, renegotiating vendor frameworks, or rebuilding governance. Board-reportable outcomes with a defined 90-day milestone structure.
Strategic advisory across business model design, M&A due diligence, JV structuring, market assessment, and board-level decision support. Scoped per mandate — not by the hour.
Full COO-level operational leadership — retained monthly or on a fixed-term interim basis. Strategy execution, team accountability, KPI governance. The senior operator your business needs without the full-time overhead.
For businesses expanding across the UAE–India corridor — we build the commercial architecture, revenue model, and operational infrastructure that makes expansion profitable, not just legal. You already know how to get incorporated. We solve what comes after: the right partners, the right pricing, the right structure to generate revenue in a new market.
A structured 3-week engagement: process audit, governance review, leadership assessment, gap analysis. Delivered as an executive report with a 90-day transformation roadmap. The fastest way to know exactly where to focus.
How We Work
A 45-minute conversation to understand your market, your challenge, and where you need to be in 90 days. No pitch. Just listening.
A clear, specific proposal — objectives, timeline, deliverables, and engagement model. No vague retainers. No ambiguity.
Solomon works directly with your team — in-person in Dubai or remotely — delivering weekly progress and remaining accountable to outcomes.
Every engagement closes with full documentation, trained teams, and a clear roadmap for what comes next. You own everything we build together.
Who We Serve
Banks expanding into or within UAE and India seeking senior operational guidance, subsidiary setup, or regulatory navigation without building a full internal team first.
Fast-growing fintech firms that need experienced operational leadership — someone who has sat in board rooms, managed regulators, and built teams from scratch.
Businesses navigating rapid growth, post-acquisition integration, leadership transitions, or operational restructuring — who need a senior operator beside them, not a consulting report.
Manufacturers, trading houses, and growth-stage businesses using the UAE as a commercial hub — who need a senior operator to build the revenue engine, not just the legal structure. We design the go-to-market model, the operational framework, and the partner architecture that turns regional presence into P&L performance.
Founders, CEOs, and boards who need a trusted senior advisor — someone with the experience to challenge thinking, stress-test decisions, and drive accountability on the outcomes that matter.
Get In Touch
No forms. No assistants. You speak directly with Solomon — a senior executive who has done this work and can tell you within 30 minutes whether we can help you.